What is SEO Keyword Research?

SEO Keyword Research

Are you having difficulty in finding SEO keywords while doing keyword research for SEO?

Keywords are the pillars of SEO, if you find the right keyword you will target your exact audience. If you don’t find keywords that people are looking for then how can you get organic traffic on your website?

Hence, keywords are the first step to understand the language used by your target audience to search the information. Afterward, it involves comparing, analyzing, and prioritizing that information based on your actual marketplace for your business.

What is Keyword Research?

Keyword research is the way towards finding and breaking down search terms that are utilized by people in search engines such as Google.com. This information is further utilized for reaching a particular reason; frequently for website improvement (SEO) and, for digital marketing.

What are SEO keywords?

SEO keywords are those keywords that tell you what people care about? What are they frequently searching for? And, what are their preferences for the audience or business target marketing? 

In present times, SEO keyword research is of paramount importance as it becomes a popular strategy to grow one’s business and to progress in the marketing field. 

Seo keyword research tells you about the latest trends regarding your business, your audience needs as what they are looking for? What would be the best verbs or nouns to use as your SEO keywords to target your market effectively? 

Why do we need these SEO keywords in research? 

It is the only way to find out which keywords customers are typing in search engines to find their products. This is the reason you need to avoid creating content that is not searched by people.

Many companies or businesses are unaware of the language which is followed by the target audience to search for the item. Thus, such companies use keywords that are not usually followed by their audience.

For example, You want to run a property dealing business (with your target market Islamabad Pakistan)

So the primary thing you should do is to find appropriate, related keywords for this business.

  • You should know what people are looking for?
  •  Which queries or keywords are usually searched by your target customers?
  • Search keywords for specifically Islamabad Pakistan region as your target market is Islamabad

This keyword research helps you to answer your questions such as:

  • How hard will it be to rank for these keywords? 
  • What amount of traffic am I getting that I rank for these keywords? 
  • Are people looking for these keywords likely to become my clients?
  •  What type of content should I make to rank this site?

How to do SEO keyword research?

For SEO keyword research you must have a good understanding and knowledge about the strategies to do keyword research as well as must know about the best SEO tools.

It starts with thinking or understanding how the potential customers are searching for the specific business or website.

It simply a process to know:

  • You must have a good understanding of your business.
  • What are your main keywords or niche?
  • What are the best SEO tools and how can you use them to get effective results?

For finding the right SEO keyword with your research you must follow these simple steps:

  1. Prepare a list of your keywords, which you want to target for your business
  2. Analyze your keywords and they are intact on your business
  3. Use google as your friend for research

Keyword search

As shown in the figure you can get ideas about your keyword from google. There are three things you need to understand about seo keyword research, that you must know:

  • Relevancy of your keyword
  • Volume
  • Authority

How to find your niche?

For finding your niche you must have a good understanding of your business or industry, you must know which services you want to sell online to your customer.

For example, for property dealer in Gulberg Residencia, the main keywords would be

  1. Property
  2.  Land
  3. Plots
  4. Dealers

Then find your competitors. Understand their business strategy to find out their target keywords. Competitors’ keywords give you the best ideas to rank your business at the top of search engines.

For example: Your business competitor is “Zameen.com”, you can simply get ideas by using the ubersuggest, sumrush, ashref, and moz tools to get competitors SEO keyword ideas, such as:

Competitor seo keyword research

What is the best keyword research tool for SEO?

By understanding your competitors you can get a clear idea about keywords, but many other keywords are there that your competitors are not targeting. Must use keyword research tools to find the best matches for your business.

These tools give you a clear and better understanding of which keywords would help you to rank your business.For example, by using the keyword planner tool you can get an idea about average monthly searches, cost per click

keyword planner

In the above picture, you can see the average monthly searches lie between 1k to 10k, which means this keyword is worth using on the website.

SImilarly you can use ubersuggest for more authentic keywords data such as :

In the above picture, you can see the average monthly search volume of the keyword “property dealer”. This tool tells you about SEO difficulty, which means how difficult it is to rank this keyword.

SEO keyword research graph

From the above graph, you can get a simple idea about the average monthly search volume (MSV) of your main keywords. This comparison will help you to select the right keyword for your business.

The list of best keyword search tools are:

  1. Google keyword planner
  2. Ubersuggest
  3. MOZ keyword explorer
  4. Sumrush keyword planner
  5. Ashref


In short, SEO keywords are much more important for ranking your business in top search engines, and for finding SEO keywords you must have good knowledge and understanding of the business, your business competitors, and the right SEO tools for SEO keyword research.

Asad Rana

Asad Rana

Digital Marketing Specialist